Who is behind Noomi?

I’m Juliette, a mother, avid traveler, and the founder of Noomi. Like many parents, I’ve experienced that moment when my child wanted to explore, but always reached back for the comfort of my arms. My daughter hated being strapped into the stroller. I found it bulky, impractical, and unsuited to my lifestyle.

That’s when I realized something important: growing up isn’t about letting go, it’s about learning to move forward with confidence—knowing you’re still there.

A toddler carrier designed for independence, without losing connection

I wanted a carrier that wasn’t just practical, but truly adapted to the way toddlers move through the world—walking one moment, needing comfort the next.

That’s how Noomi was born.

The perfect balance between freedom and closeness

Noomi is designed for those moments when your child wants to walk, but still needs the security of being close to you.

  • Effortless to put on in seconds – Because precious moments shouldn’t be lost to complicated straps.
  • Lightweight and ergonomic – Easy to carry anywhere, comfortable for you and your child.
  • A soft cocoon of connection – Let them explore with confidence, knowing you’re always there.

Noomi is more than a baby carrier—it’s a step toward independence

Because one day, they’ll walk alone. But today, they still need your arms to grow with confidence.

Noomi helps you support those first steps, without ever letting go.

TRY IT